Length
0:12
Role and credits
Design and animation: Kit Ramos · Sound: Theo Marsh
Made with
After Effects, Illustrator
The brief
plumbo's new logo ends in a purple ball. They wanted an ident that could close every ad and still feel fresh on the tenth watch.
What I did
Designed and animated the ident: one drop, three bounces and a roll into place, with squash and stretch tuned so it reads on a phone.
Delivered 16:9, 9:16 and 1:1 cuts, plus a two-second sting for pre-roll.
Process
From pencil to picture
1Board
2Styleframe
3Final
The ball has become the brand. People do the bounce with their hands when they talk about us.
ID
Ines Duarte
Head of brand, plumbo
