Length
0:08
Role and credits
Design and animation: Kit Ramos
Made with
After Effects, Illustrator
The brief
A small pottery studio needed a square logo animation for their shop, their Instagram profile and the screen behind the counter at markets.
What I did
Drew the vase as a single line that throws itself on the wheel, then fills and takes its glaze before the wordmark settles.
Kept it to eight seconds and a palette taken from their real glazes, so it sits next to photos of the pots without fighting them.
Process
From pencil to picture
1Board
2Styleframe
3Final
It looks like our pots feel. We use it everywhere.
OB
Oren Blake
Founder, Kiln & Co
